New Campaign Creation Flow and Industry Categorization for Advertisers
We are excited to announce key improvements to the Attribute application! Our latest update focuses on a brand new Campaign Creation flow. These enhancements make setting up your on-air Campaign simple and easy, as well as providing an additional summary step to ensure all your Campaign selections are correct.
Within this new creation flow, we have also implemented the first phase of a very exciting addition to Attribute: industry categorization for Advertisers. Users now have the ability to assign relevant industries, and a related sub-category, to both pre-existing and new Advertisers in the Attribute application. Read below for more on both the new Campaign creation workflow and Advertiser industries.
New Campaign Creation Flow
When on the Attribute Home Page, click the New Button to access the new Campaign creation workflow.
This will now prompt users to opt-in to the new flow, experiencing a more stylized and user friendly UI.
We've also incorporated a new Summary page that offers the ability to QA all selections, as well as use the edit buttons to quickly and easily move back to previous steps for further customizations.
Industry Categorization
Within the first step of creating a Campaign, users will now be able to categorize their advertiser to a specific industry and sub-category. We recommend using your best discretion when choosing, as this will be a continued development in the future to enhance application analytics. Today, this is executed through a simple drop-down menu as part of the new Campaign creation flow. As we begin to categorize your Advertisers, this new data will soon be utilized to develop new and exciting analytics available to users. We hope to include items such as strategic benchmarking analytics and dashboards for Attribute users in the future.
You will only need to select from this drop down once per advertiser during campaign creation. Once this selection has been made during Campaign editing or creation, it will be preselected for all your Campaigns at the Advertiser level going forward.
As always, we welcome your feedback or questions at support@veritone.com .
