In preparation for Google sunsetting the previous version of Google Analytics, called Universal Analytics, Attribute has expanded its capabilities to host multiple GA web connections under one Advertiser profile. This ensures all your currently connected Attribute Advertisers will maintain an active web connection for continued reporting.
Navigate to the Manage Connections page:
Identify the Advertiser you're looking for either using the search bar, or scrolling through the options, in the Connected Advertisers section
Once you've found your desired Advertiser, verify they have not yet connected GA4 under the Source column. This will be displayed with a Source as UA V3. In addition, an alert icon will display next to the Source with more information:
Click the Connect GA4 link next to the source to prompt the invitation process:
Edit the Invite to Connect GA4 as needed. Then SEND INVITE:
Your Advertiser will receive an email prompting them to connect their GA4 data. Once completed, you can continue attribution reporting once this Google Analytics transition occurs!