GA4 Supportability Updates
GA4 Connection Details
Attribute will now expose the GA4 Tracking or Measurement ID, which ties to the tracking snippet for GA4 connected accounts. As of July 1, 2023 Google sunset UA tracking and introduced GA4 for all standard Google Analytics accounts. Adding this ID and exposing it in the Attribute UI enables users to confirm successful GA4 connections, and to view the correct website identifier.
This release also included:
- Helpful in-app reminders to encourage Advertisers to convert to GA4
- Managed Connections page shortcuts for reactivating web tracking with GA4
