Content Grader Guide
What is Content Grader
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Content Grader is a free tool that can be activated on any distro account that manages their adverts.
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Once active on your account, the content grader will automatically scan your job description for gender bias, readability and sentiment, as well as common grammatical mistakes and clichés.
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The content grader can detect linguistic patterns that undermine your job description, ensuring that you your adverts are seen positively to potential candidates and can be easily read.
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The content grader can also analyse your text towards particular demographics, helping you write in a more neutral way and stopping you from accidentally turning candidates away.
What are the benefits of using Content Grader?
Having the Content Grader feature on your account can assist with overall advert quality along with the following benefits:
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Empower users to review and understand the gender bias of adverts in real time through the visual score/gender bias coded words in the integrated posting steps.
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Optimise the advert length by understanding the predicted reading time.
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Improve the advert messaging by replacing jargon content with suggested replacement words.
Maximise user efficiencies through the integration/posting steps. No need for users to manually use a secondary system to analyse the content.
Where is the Content Grader located?
If the content grader is already active on your account, you will see this just below the Detailed Job Description box
Note: If you cannot see the content grader on the main posting form please send a message to your account manager or Veritone Hire support person and they will activate the feature for you.
Using the Content Grader
The content grader will read the text in your Detailed Job Description and provide optional guidance to improve your word choice and create a more inclusive job description.
The gender bias scoring will let you know if the description is too masculine or feminine and the widget will flag which words to avoid using, the severity of the warning and provide additional context if available
Using the Content Grader - breakdown
Reading Time: This will predict how long it will take the candidate to read your advert
Gender Analysis: Will give a ‘score’ indicating if the language used within the description is too masculine, feminine or Neutral.
Masculine- Biased Words: Will provide any masculine coded words within your description
Feminine-Biased Words: Will provide any feminine coded words within your description
Message: This contains any jargon/clichés used and can provide examples of alternative replacements
This will help improve your advert quality and ensure your advertising language is unbiased.
