We're thrilled to introduce a groundbreaking enhancement to the Veritone Attribute application: Industry Lift Benchmarking! This feature brings valuable insights to our users' fingertips, revolutionizing the way Attribute analyzes and optimizes campaign performance.
Benefits of Industry Lift Benchmarking for Attribute:
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Tailored Industry Insights: Leverage industry-specific benchmarks based on your global region (e.g., North America or United Kingdom/Europe) to gain a deeper understanding of campaign performance.
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Persuasive Proof for Advertisers: Showcase benchmark lift data to prospective advertisers, demonstrating the effectiveness of campaigns within their industry and global region.
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Performance Alignment: Compare your advertiser campaign performance against industry lift benchmarks, empowering you to make data-driven decisions.
Dynamic Optimization: Identify opportunities for improvement by making informed suggestions and optimizations for campaigns that fall below industry benchmarks.
Features:
- New dual-lift tile in your campaign dashboard displaying the historical, campaign-specific Lift as well as the new Industry Average
- Industry assigned to advertisers now displayed in campaign dashboard under the advertiser name
- Dynamic dual-lift tile experience in Report Builder to strategically select what is included in external reports
- Quarterly email report for Attribute users for updated Industry Average Lift numbers
For more information on Industry Lift Benchmarking for Attribute visits our FAQ here. If your organization does not yet have access to this feature and would like it to be enabled, please contact your Customer Success Manager.
