We're excited to share more enhancements to the Attribute application! Attribute customers now have access to an additional way to connect their advertisers' web data to the application using Adobe Analytics.
With the ability to connect Adobe Analytics to Attribute in an automated fashion, users no longer have to rely upon advertisers to download a web data report and complete a manual web file upload. This compatibility with Adobe will save customers time and possible confusion related to the previous, manual workflow.
Features of Adobe Analytics for Attribute
- Authenticate access to Attribute with read-only access via an automated connection workflow
- Restore access to essential filtering capabilities with Location and Traffic Channel analytics
- Restore access to New Ad Users data point
For more on this development, visit our help walkthrough here.
