Pixel channels data deprecation
Attribute Pixel web traffic today all is registered as "direct" for Channels data, but the actual data isn’t registering traffic channels as Google Analytics UA or Adobe Analytics would though, such as "direct," "social," "email," etc. As a result, this data point currently is not useful for Attribute Pixel so it has been deprecated until possible further developments are made to incorporate it.
This will now apply to Attribute Pixel advertisers and associated campaign dashboards, as well as report downloads.
Users will no longer see the Channels tab in the campaign dashboard or have Channels data for selection during report creation/download in the Report Builder for Attribute Pixel advertisers
Attribute engine optimization
We have released a set of tickets to continue to work on improving our Attribute Engine, which is primarily responsible for the application processes and operations. This will have an affirmative impact primarily on campaign processing and enhancing the latency in time to process.
