We've compiled some valuable tips below to help elevate your job advertisements. These recommendations are based on our extensive data analysis and deep recruitment knowledge.
Here are a few key areas to keep in mind:
1. **Reference Numbers:** If your reference numbers are automatically generated through an integration, please ensure they remain exactly as they are. This is crucial for accurate tracking and seamless CV parsing back to the correct job opening. If you are manually creating reference numbers, please keep them concise and avoid including client names, URLs, phone numbers, email addresses, or any repetition of the job description. Remember that this field is publicly visible to candidates and competitors.
2. **Job Title:** Please use a correctly spelled, industry-recognized job title for this field. Avoid adding extra skills, alternative job titles, or salary information. Additionally, please refrain from using all capital letters, as this can be perceived as unprofessional.
3. **Salary:** Displaying the salary range or hourly/daily rates can often lead to a greater number of applications. Consider including this information where appropriate.
4. **Industry:** When specifying the industry, please indicate the industry relevant to the role itself, rather than the hiring company. For instance, if you're hiring an HR Manager for a bank, the industry should be listed as 'HR,' not 'banking.' Candidates typically search based on their skills and job function, so the industry should align with their expertise.
5. **Location:** Specifying Towns/Cities for the location has proven to be the most effective approach. For example, you can use the initial part of a UK postcode (like N16 for North London) or London boroughs such as Hackney. Keep in mind that candidates within London often have city-wide commuting flexibility, so using 'London' as the location can maximize application interest.
6. **Job Description:** While some job boards might offer guidance on writing adverts tailored to their specific platforms, the following are general best practices that apply across various channels:
* Use keywords naturally and avoid excessive repetition to ensure your advert sounds organic. Incorporate the job title a few times within the description where it fits naturally.
* Focus on essential requirements and must-have qualifications such as language skills, equipment proficiency, certifications, and licenses. Try to avoid vague attributes where possible like 'good communication skills,' as these are generally assumed.
* Utilize our Content Grader to assess your job descriptions for potential gender bias.
* Please do not include contact details such as phone numbers, email addresses, or website links, as our system handles this automatically. Adding this information can significantly hinder our source tracking, candidate management, reporting data, and Talent search capabilities. Most job boards also discourage including contact details as it impacts their tracking and analytics, and they often remove this information from the description.
7. **Quality Check.** Before publishing, please double-check all criteria. It's easy for minor errors to occur when you're working quickly, so a final review is always a good practice.
