Data gathered using Attribute Pixel
When implemented on a site (and its associated subpages), Attribute Pixel is automatically and securely shared and stored with Veritone's database, where it is then used for campaigns created for your advertiser in Attribute. Pixel gathers the following data:
- Count of web visits
- Date and time of visits
- First visit
- Location (captured from IP address; since IP address is PII [Personal Identifiable Information] data, this is only used to determine location of web visit and then discarded)
Our analytics team tracks data variances between our own Pixel tracking web data and web data gathered from GA4. Attribute Pixel captures the same data categories as GA4 required for attribution reporting, although variance in exact data counts across Pixel and GA4 can be expected.
How Veritone gathers data from your client's site using Attribute Pixel
Veritone uses our own Attribute Pixel placed using either Google Tag Manager or installed directly to gather web traffic data. This code snippet loads when a user visits the site, tracking web traffic and its associated details for Veritone to utilize in Attribute campaigns.
Data shared to Veritone with Attribute Pixel
Currently Veritone's Attribute Pixel collects aggregated website visitation data by minute and geolocation to correlate this activity with the spot data in Attribute. See exact data captured below:
- User ID: Anonymized User Agent generated by Veritone and requests IP*
- Session: Visit to a webpage, registered as a pixel requested from a User ID
- Multiple visits must be at least 10 minutes apart to register as a new Session
- New Users: Number of first visits to the site without prior Sessions
- Location: Geolocation mapped from request's IP*
*Since IP address is considered PII data, this is only used to determine the location of a web visit and then discarded. In the Veritone Attribute application, the most granular geolocation available for use and analytics is at the City-level.
How and where data is stored within Veritone's systems
Veritone uses an access-controlled relational database to store the data associated with each advertiser, as well as temporary caching services to speed up the data retrieval process in the UI. Veritone treats all customer data as confidential and is encrypted to FIPS 140-2 technology. Further, all data is limited to those with need-to-know access.
What Veritone does to ensure client data is secure
Veritone has an established Information Security Management System (ISMS) which governs how data is treated and secured and provides assurances through regular internal and external audits.
Veritone's data retention policy
Veritone retains all customer data to the limits of law or unique contractual agreements.
