Veritone's Attribute Pixel enables you to track your web traffic and visitation, providing granular data collection such as geolocation, page names, and more. You can compare website sessions against ad buys and provide key proof of performance insights and optimization metrics.
Veritone Attribute Pixel is a small snippet of code owned and generated by Veritone that allows you to gather information about visitation to a site and visitors on a site.
You can deploy the tag onto the entire site or just individual pages you want to gather site visitation data on.
[Note]Pixel is only available to Veritone customers in the US.
Pixel connection workflow
Implementing Attribute Pixel requires workflow on your part and your advertiser's part.
- Create a new advertiser
- Your advertiser connects via one of two methods:
- Install Using Google Tag Manager (GTM)
- Install Pixel directly
- Create a campaign
Attribute Pixel tracking benefits
Attribute Pixel is a preferred alternative to using third-party web tracking such as Google Analytics, with benefits that include:
- Restoring data granularity lost with Google Analytics converting to GA4, such as location filtering/analytics and new ad users
- Removing advertiser reliance on third-party analytics providers, avoiding any future disruptions such as was seen with GA4
- Introducing data flexibility and custom analytics easily and efficiently since Veritone gathers and stores all raw web data
Campaign data available with Pixel:
- All basic data points
- Geo-location filtering/campaign analytics
- New ad users
Note that only one web tracking method is required; using Attribute Pixel means Google Analytics is not required.
Data granularity
Most campaigns can be set to State/Region/DMA/Metro to define the type of geographic media region associated with your campaign. (Find this setting in the Campaign Type field selection when you Create a campaign.)
However, Pixel connections allow an additional channel data selection. Note that for Pixel, all traffic is considered “Direct” and will be displayed as so in the UI. Additional channels will be considered in future development.
Terminology
|
Term
| Definition |
|---|
| Pixel | A piece of code placed on a website that loads when visitors trigger it, for tracking views and other behavior. Typically the tracking pixel is a transparent gif file. |
| Container |
A collection of tags, triggers, variables. Container code is what you’ll install on your website.
|
| Tag |
Segments of code provided by analytics, marketing, and support vendors to help you integrate their products into your websites or mobile apps.
|
| Trigger |
A rule that determines when a specific tag fires. Rules might be clicks, page loads, or form submissions.
|
