There are several advertiser connection options for Attribute users to work with, depending on an advertiser's setup.
For Attribute users, here is the connections setup workflow:
- Create a new advertiser.
- Choose the appropriate connection type. The table below gives an overview of types.
| Connection type | Choose this connection type if... | Available campaign data |
Veritone Attribute Pixel
A tracking snippet created by Veritone to measure user web traffic to an advertiser's site. Available only to Veritone customers in the US.
|
- Your advertiser can deploy Attribute Pixel to their site
- Data granularity is required for advertiser or campaign
- Advertiser does not have/want Google Analytics
✅ Get started with Attribute Pixel.
|
- All basic data points
- Geo-location filtering/campaign analytics
- New ad users
- Available only to Veritone customers in the US
|
Google BigQuery (GBQ)
Used together with Google Analytics GA4 data to offer data granularity.
|
- Your advertiser has GA4 or can set up GA4
- Your advertiser has or can connect their GA4 information to GBQ
- Data granularity required for advertiser or campaign
✅ Get started with GBQ.
|
- All basic data points
- Geo-location filtering/campaign analytics
- Channels filtering/campaign analytics
- New ad users
|
Google Analytics (GA4)
A web analytics service offered to track and report web traffic with reduced granularity in areas such as geolocation and channels.
|
- GA4 is deployed to advertiser site
- Granular data or filters are not required, such as geo-location and new ad users
- Advertiser can only approve basic Google tracking and connection for Attribute
✅ Get started with GA4.
|
|
Adobe Analytics
An alternate connection method for advertisers using Adobe Analytics instead of Google Analytics.
|
✅ Get started with Adobe Analytics.
|
- All basic data points
- Geo-location filtering/campaign analytics
- Channels filtering/campaign analytics
- New ad users
|
Custom data load
|
- Advertiser does not have access to an alternative connection type
- Advertiser does not have/want Google Analytics or Veritone Pixel
- Advertiser would prefer not to share access to their account
|
- Web Analytics Log Uploader File Requirements can be found HERE
|
Google Analytics (UA)
UA was deprecated by Google on July 1, 2023, but we can still track historical web data before this date if required for your campaign needs. This is only available for tracking if the Universal Analytics property existed and was live on your webpage during the historical campaign dates.
|
- Advertiser campaign requires historical web tracking before July 1, 2023 and did not have other methods (such as GA4) set up
- UA was active and tracking before July 1, 2023
|
N/A (should only be used to backfill web data if a historical connection is required)
|
