We're excited to share more enhancements to the Attribute application! Attribute customers now have access to an additional way to connect their advertisers' web data to the application using Google BigQuery.
Benefits of using GBQ with a standard GA4 account include access to advanced and more granular data, which provides Attribute the ability to report on historical analytics such as Location, Traffic Channels, and New Ad Users.
Features of GBQ for Attribute
- Use an existing GA4 account for efficient GBQ set up
- Authenticate access to Attribute with read-only access
- Restore access to essential filtering capabilities with Location and Traffic Channel analytics
- Restore access to New Ad Users data point
For more on this development, see the Attribute GBQ overview.
