A glossary document is now available to users to be able to access definitions of the data included in Attribute reports.
Topline metrics
| Lift | Shows the overall impact of attributable web visits during the campaign period. Lift is calculated by dividing ad visits by non ad visits. This is the percent of increase to an advertiser's website based on spots running. |
| Industry average lift | Average lift across all eligible advertisers and campaigns within the industry type and global region. |
| Visits | Details the total number of site visits that occurred on your client's website during the campaign period. This metric also included total visits on days when ads were on air. Of the total web visits captured during the selected date range, a subset of visits are from days when ads were running. |
| Ads | The number of commercials that ran during your campaign, including any logged spots or unlogged promotions. |
Graphs and tables
| Web | Overall web traffic trends according to the web data source's reported activity before, during, or after a campaign. |
| Daypart | Provides insights into how ads align with a client's website traffic, both attributable and non-attributable. Allows users to analyze ad visits by specific time segments, such as daypart, hour, day of the week, or date. |
| Placement | Surfaces top performing ad types as well as the relationship between all on air mentions on a station-by-station level. |
| Creative | Performance of all creative running during a campaign, segmented by creative or by ad duration. |
The included items and their definitions is dynamic depending on which topline metrics and/or graphs, charts, or data tables are added to the report. An opt-in checkbox is available on Step 3 of Report Builder for users to include or omit the glossary document, which will always appear as the last page of the PDF or slide of the PPT.
