Use this tour as a way to introduce yourself to the Veritone Attribute interface and its tools.
Tour the interface
The left panel provides your folder along with associated advertisers. It also serves as the workbench from which you’ll initiate your workflow. Whether you’re creating a new advertiser or adding a new campaign, this is where you’ll begin.
Let's take a look at each section by number.
Left side navigation
New: Create a new advertiser or campaign.
Advertisers: Stores advertisers.
Connections: View your advertisers who have successfully connected Google Analytics and view those who are pending.
Lower left side navigation
User Management: Manage teams and managers within a team. For more information see User management for managers.
Settings: (Requires Admin access) Admins can customize the Attribute experience for users and advertisers here. See Attribute settings for admins.
Search
Right side navigation
Help docs, chat, and in-app guidance.
Your notifications.
App switcher: Switch between Veritone applications (if applicable, depending on account permissions).
Utility center: Your account and organization (where applicable).
Terminology
| Term | Definition |
|---|
| Advertiser | A client advertiser/brand being managed by a user. |
| Attribution window | Attribute measures the volume of visitors to an advertiser’s website within a specified time span, after an ad aired. This attribution window may be customized. |
| Campaign | Tracks on-air mentions by log creative and/or live reads. You can set up one campaign to track all mentions of your advertiser continuously, or you can set up several campaigns to isolate each piece of creative. |
| Lift |
The percentage of ad-attributed website visits.
|
| Live read | Organic brand/product mentions that occur in native endorsed reads or during broadcast chatter. |
| Pixel | A piece of code placed on a website that loads when visitors trigger it, for tracking views and other behavior. Typically the tracking pixel is a transparent gif file. |
| Pre-recorded spot | A pre-produced ad captured in programming logs. |
| Container |
A collection of tags, triggers, variables. Container code is what you’ll install on your website.
|
| Tag |
Segments of code provided by analytics, marketing, and support vendors to help you integrate their products into your websites or mobile apps.
|
| Trigger |
A rule that determines when a specific tag fires. Rules might be clicks, page loads, or form submissions.
|
| Visit |
A hit to the advertiser’s website by a customer.
|
