We are thrilled to announce a major advancement to Veritone's Attribute application, introducing the next generation of Attribute web data tracking! Starting today, you will now be able to generate a unique Attribute Pixel for your advertiser to utilize on their sites, gathering web traffic data as an alternative to Google Analytics. This exciting advancement has many benefits for our Attribute users and their clients.
Attribute Pixel
Benefits of Using Attribute Pixel for Tracking Web Data
- Restore data granularity lost with Google Analytics GA4, such as location filtering/analytics and New Ad Users
- Remove advertiser reliance on third-party analytics providers, avoiding any future disruptions such as GA4
- Work with a single, secure provider for tracking web data - Veritone!
- Since Veritone will be gathering and storing all raw web data, introduce data flexibility and custom analytics easily and efficiently
Features
- Automatically generate an Attribute Pixel for your client in the application when creating new advertisers
- Resend Attribute Pixel instructions to readminister details and implementation instructions
- Implement Attribute Pixel using a quick, easy methodology via Google Tag Manager
- Receive email alerts reminding users and advertisers to implement the pixel if no web data has been identified by Attribute (48 hour and 72 hours from creation)
- Utilize campaigns with restored granularity such as location filtering/analytics and New Ad Users
- Generate multiple pixels under one advertiser profile
- View updated Connection Details displaying unique pixel data
- Identify pixel advertisers in the Manage Connections page for efficient navigation
Resources
Admin Configuration for Attribute
In addition to pixel tracking for Attribute, we've also enhanced the configuration settings available to Attribute Admins. Users holding an admin profile for Attribute can navigate to the Settings page (tools icon in the bottom-left), to configure the application to their requirements:
Advertiser Tab
- Advertiser Attribute Connection Types: Add personalized instructional text to the various Connection Types during advertiser creation to assist users with selection (optional)
- Advertiser Connection Invitation and Reminders: Add an email to be cc'd on all organization advertiser email invites, reminders, confirmations, etc. (optional)
Campaign Tab
- Campaign Dashboard Data: Select the analytics data appearing in your organization's campaign dashboards, disabling or enabling the charts and graphs available for all users (optional)
