Veritone Attribute has status definitions and colors (including megaphone colors) that align with the status of an advertiser’s web connection to the Attribute app.
Below are updated statuses along with definitions and details to help ensure a successful advertiser connection to allow for robust Attribute reporting.
Invited advertisers
What this means:
An advertiser that has been created in the Attribute application and therefore an email invite to connect (or install a pixel) has been sent. No successful connection flow has been executed and/or no active web data has been identified.
Connection type details:
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Pixel: Pixel advertiser has been created and invite email has been sent
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GA4: GA4 advertiser has been created and invite email has been sent
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Adobe Analytics: Adobe Analytics advertiser has been created and invite email has been sent
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GBQ: Google BigQuery advertiser has been created and invite email has been sent
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Custom data load: N/A; This status is never applicable for this web connection type
User next steps:
- The megaphone will remain until the advertiser completes a successful connection or installation, so be sure to invite your advertiser and support them through setup
Active advertisers
What this means:
An advertiser that has active web data flowing from its web connection source such as GA4, Pixel, Adobe Analytics, or GBQ, caused by active campaigns querying for ongoing/new web data.
Connection type details:
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Pixel: An invited pixel advertiser has successfully installed the pixel and web data is flowing; Active campaign(s) exist for this advertiser an active web data is flowing
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GA4: An invited GA4 advertiser has successfully installed and/or connected their GA4 items and web data is flowing; Active campaign(s) exist for this advertiser an active web data is flowing
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Adobe Analytics: An invited Adobe advertiser has successfully installed and/or connected their Adobe items and web data is flowing; Active campaign(s) exist for this advertiser an active web data is flowing
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GBQ: An invited GBQ advertiser has successfully installed and/or connected their GBQ items and web data is flowing; Active campaign(s) exist for this advertiser an active web data is flowing
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Custom data load: N/A; This status is never applicable for this web connection type
User next steps:
Once you see a , the advertiser connection is in good health and no further action is required.
Warning advertisers
What this means:
An advertiser with an active campaign that has not received any new web data from its web connection source within 3 hours.
Connection type details:
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Pixel: A previously connected pixel advertiser is no longer receiving active web data to inform analytics for users' active campaign(s)
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GA4: A previously connected GA4 advertiser is no longer receiving active web data to inform analytics for users' active campaign(s)
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Adobe Analytics: A previously connected Adobe advertiser is no longer receiving active web data to inform analytics for users' active campaign(s)
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GBQ: A previously connected GBQ advertiser is no longer receiving active web data to inform analytics for users' active campaign(s)
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Custom data load: N/A; This status is never applicable for this web connection type
User next steps:
- Your advertiser’s web connection is at risk and web data appears to have recently stopped flowing to Attribute.
- Inform your advertiser of this change and verify no web connection changes have been made.
Error advertisers
What this means:
An advertiser with an active campaign(s) has not received any new web data from its web connection source in 48+ hours.
Connection type details:
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Pixel: A pixel advertiser that was invited and has active campaign(s), but never registered available web data; A pixel advertiser with active campaign(s) that no longer has active web data
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GA4: A GA4 advertiser that was invited and has active campaign(s), but never registered available web data; A GA4 advertiser with active campaign(s) that no longer has active web data
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Adobe Analytics: An Adobe advertiser that was invited and has active campaign(s), but never registered available web data; An Adobe advertiser with active campaign(s) that no longer has active web data
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GBQ: A GBQ advertiser that was invited and has active campaign(s), but never registered available web data; A GBQ advertiser with active campaign(s) that no longer has active web data
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Custom data load: N/A; This status is never applicable for this web connection type
User next steps:
- Your advertiser’s web connection is not in good health, which may impact successfully reporting using Attribute.
- Inform your advertiser of this change and verify no web connection changes have been made.
Dormant advertisers
What this means:
- An advertiser no longer has any active campaign(s) in 14 days, so the web connection is no longer querying its source for new data
- All web upload (custom data load) advertisers
[Note]This status will also appear when using the uploader to create an advertiser profile and share web data.
Connection type details:
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Pixel: A pixel advertiser that has no campaigns (so Attribute has not cached any new web data)
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GA4: A GA4 advertiser that has no campaigns (so Attribute has not cached any new web data)
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Adobe Analytics: An Adobe advertiser that has no campaigns (so Attribute has not cached any new web data)
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GBQ: A GBQ advertiser that has no campaigns (so Attribute has not cached any new web data)
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Custom data load: Should always display with this status
User next steps:
- Your advertiser’s web connection is not currently active due to no recent campaigns.
