Google Analytics overview

Google Analytics, or GA4, is a web traffic analytics service owned and managed by Google that allows its users to track and report web data. 

Some metrics are unavailable with a GA4 implementation. Advertisers may choose to instead implement:

• Attribute Pixel tracking
• Google BigQuery (GBQ)

GA4 connection workflow

• Set up a new GA4 account
• Connect Google Analytics to Attribute
• Resend Invites to Connect Google Analytics
• Troubleshooting connected advertisers

• Add or remove access to Google Analytics Admin profile of your account at Share some access to your Google Account with third-party apps (external link)
• GA4 data security and storage